CLHS up in lights at the Bulls Arena. The DECA club attended the Illinois Foundation for Marketing Education Chicago Bulls event. Students were able to hear from several of the Bulls' organization top executives, such as:
-Steve Schanwald-Executive VP of Business Operations
-Michelle Harris-Director of Game Entertainment
Jeremy Thum-Director of Interactive Marketing
-Chris Kirk-Director of Analytics
-Josh Kahn-Bulls TV Producer
-Alli Rivera-Ticket Representative, hardest job of all.
Students were most impressed with Chris Kirk, the Director of Analytics. He is from a small, rural town in the Midwest and graduated from a school much like our own without the same amount of students. The fascinating fact about Chris is that he scored 1560 from the SAT in which there are 1600 possible points. He also had a 4.997 GPA. He graduated from Princeton for his undergrad and went to Harvard for his MBA. This is a very bright man. His job is to analyze ticket sales, food sales, souvenir sales, etc. and determine trends and keep the stadium full. He suggested that if marketing is an interest in college, one must take statistics and psychology to interpret human behavior and spending habits. It seems that information is key in big business and data rules.
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